Gradall decided to host a major dealer event at Sea World in Orlando to introduce its new Discovery Series excavators as well as unveiling upgrades to the Series V models. In addition to our work in the general planning process, Whitemyer Advertising produced new logos for the Discovery Series and Series V machines, event signage, literature kit with other collateral, pre- and post-event promotional emails, video, photography, a dedicated website, publicity materials for media, and social media activities on Facebook and YouTube.
