CMA

When Whitemyer Advertising landed the Cable Manufacturing & Assembly account, the client had a pieced-together web site that was challenging for customers to use. The small amount of product information was hard to find, and the site did little to position the company as an industry leader. While most of CMA's competitors' web sites had the same problems, we knew the engineers who specify cables craved detailed information provided in an intuitive form. And that's just what we gave them.

After updating and re-designing CMA's technical information, we completely overhauled the web site, incorporating this information in an easy-to-use format. Shortly after the launch of the new site, traffic jumped dramatically. And, perhaps more importantly, users are spending significantly more time and viewing more pages per session than ever before. Between the technical library we've created and marketing tools we've built in, like an online quote request, the site has quickly become a powerful weapon in CMA's marketing arsenal.