Diebold

Here's proof that an ad agency can do five things at once. And do it well. Even when it has to be planned and executed via conference calls. Our assignment was to package the bank transaction services of Diebold, Stratus, Intel, Mosaic and Microsoft into one self-explanatory, merchandisable entity. Our answer was the Transaction Team. And then we set about developing an introduction package around that theme. When your audience's attention is in high demand, you need high impact. Which is exactly what these three mailers provided.

Directed toward upper level management at medium-sized banks and credit unions, this direct mail campaign introduced a dream team of companies, all working together to provide incomparable levels of reliability and security. The campaign started with a pop-up football-themed mailer, followed by a dimensional mailer containing a basketball-shaped stress ball. Last but not least, the prospects received a personalized ticket to a sales call to be held on a specific date at his location. A microsite, as well as telemarketing follow-up, provided more information for those who were interested.