First Federal Community Bank

How's a community bank to grow in a market populated by huge multi-national financial institutions? By examining and then capitalizing on what they can do that's unique. Personal attention. Acute awareness of the community market. Quick and correct responses to customer needs.

We helped to refine and then promote the benefits of those advantages for First Federal Community Bank of Dover in a variety of ways ... starting with a new logo and then moving into media ads, billboards, web banners, web site presentations and more.

Graphically, we created a unique persona featuring real people you might really encounter if you go to First Federal -- a design approach the big impersonal banks couldn't possibly execute. The results? Combined with good management practices, we think our promotional efforts contributed to First Federal's healthy status in an era when many financial institutions are suffering.