MWCD

How does a political subdivision position itself to levy an assessment for every property owner in 18 counties to pay for necessary water quality and flood control maintenance work?

This technical environmental story has long range impacts on business, quality of life, and recreation in the region. We used a series of positive messages contained in a series of newspaper ads, a brochure designed for economical mass distribution and a collection of banner ads on newspaper web sites. All direct traffic to a special web site describing the need, the benefits and even an interactive link to find out the assessment cost for individual landowners.

No one likes the idea of higher taxes, but we're proud of the fact that very seldom has a campaign ever provided a more thorough explanation of the need.